See all the the fun, excitement and surprises that went on at THE Marketing Compliance Conference of the year on June 7, 2016 at The Dream Downtown in NYC.
PerformLine CEO & Founder Alex Baydin kicks off the second annual COMPLY conference with an inspiring story from his childhood, a crash-course in PerformLine's core values, and how all of that ties in to marketing compliance in the customer journey.
Hear what the best and the brightest in the industry had to say in this recap of the various sessions, panels, and special presentations throughout the day.
Marketers continue to push content to drive leads, increase sales, and raise brand awareness across many different channels. What perils do they face to protect their brand and what possibilities await those boldly going where others have not?
Don't take it from us, take it from them! We asked a few of our attendees what they thought of COMPLY. Here's what they had to say...
Learn from a proven compliance expert the 10 tactical steps to build or build out your Compliance program; covering everything from getting support you need from leadership, budgeting, who to hire, common mistakes to avoid, and partnering with marketing & sales.
Not afraid to tell it like he sees it, Gary Vaynerchuk is an entertaining, thought-provoking entrepreneur who has built two multi-million dollar companies, became a best selling author, and is ranked #1 on FORBES’ list of top 40 social selling marketing masters. Gary answers questions and shares practical and tactical information that any entrepreneur or business person can quickly apply from his new book.
The recent Forbes headline says it all: "Regulatory Scrutiny of Marketplace Lenders’ Begins." It's no secret that consumer lending in America is ripe for disruption. Find out what lenders, and others, have learned from past mistakes made by enterprises in the consumer finance space, and what’s to be made of the consumer complaints that the CFPB now accepts.
Things haven’t been the same for Higher Education marketers since the Department of Education adopted a new set of program integrity rules focusing on gainful employment, incentive compensation, and misrepresentation. How do these rules factor into the aggressive student acquisition goals in the for-profit sector? How can educational institutions recruit students compliantly, in this new era of regulation?
Knowing exactly what's going on in your contact center, what transpires between your customers and agents during the call, and how well your agents adhere to compliance and quality guidelines is critical to long-term success. Learn how one contact center matured their QA team and process into a successful operation that is improving service quality while decreasing costs.
Despite significant changes made following the 2009 Card Act, the credit card industry is still on the CFPB’s watch list. How do companies maximize marketing to achieve card member growth without drawing attention from the regulators? Learn how big brands face these challanges, while also building a culture of compliance within their organizations.
Joe is widely known for establishing the demand-side platform sector and launching a technological revolution with the MediaMath Marketing Operating System, powering the marketing practice of more than 3,500 brands. Listen in as Joe shares what's new at the IAB Data Center of Excellence, and his thoughts about reshaping the online marketing landscape.
Another way testimonial writers can make their words ring true is to express their genuine feelings about working with you.
"COMPLY2015 was amazing, but COMPLY2016 blew that out of the water. The sessions were really on point this year. The content was very useful and practical for attendees."
"I really enjoyed the different atmosphere as Legal and Compliance seminars are a lot less lively. The keynote Gary V., blew me away, he exceeded all expectations!"